Selling a high-value property in Surrey’s most desirable locations, from Cobham and Esher to Weybridge, Oxshott and beyond, is always a significant decision. While national headlines may talk about slowing house prices, Surrey’s prime market tells a more nuanced story.
With strong local demand, limited supply of exceptional homes, and a lifestyle offering that’s hard to match, the market here remains active, but achieving the best possible result depends on careful preparation, realistic pricing, and a marketing approach that understands the expectations of Surrey’s most discerning buyers.
This blog explores the current market picture, the key factors shaping sales in 2025, and how to position your home to achieve an outstanding outcome.
Understanding the current Surrey market
Prime Surrey has been resilient through the shifts seen in the wider UK market. Prices have eased slightly in some locations, but in many of the most sought-after towns and villages, values have remained steady or even edged up. This is particularly true for homes in private estates, properties within walking distance of high-performing schools, and houses with exceptional gardens or outdoor living spaces.
According to Investec’s Prime Property Index, luxury homes in the Home Counties saw an average discount of around eight per cent in 2024, compared to nine per cent across the wider region, and the time on market for Surrey prime properties remained shorter than the national average, at around 86 days. That reflects not just the quality of the housing, but the depth of demand in this area.
Buyer activity has been steady into 2025, supported by gradually easing mortgage rates and continued interest from both domestic and international buyers.
Who’s buying in Surrey right now
Surrey attracts a diverse pool of high-value buyers. Understanding these profiles is essential for tailoring how a property is presented and marketed.
- London relocators: Professionals and families seeking more space, access to top schools, and a calmer pace of life, without sacrificing an easy commute.
- Local upsizers: Surrey residents moving to larger homes as families grow or as career success allows for a step up in lifestyle.
- Downsizers: Long-term residents looking for smaller, high-specification properties that are easier to manage but still close to familiar amenities.
- International buyers: Drawn by Surrey’s green spaces, secure communities, and transport links to London, Heathrow, and Gatwick.
For sellers, this means considering not just the features of the property, but also the lifestyle narrative – highlighting school catchments, transport connections, and local leisure opportunities.
Pricing with precision
The number one factor influencing the success of a sale in today’s market is accurate pricing. Overpricing risks your home sitting on the market, with buyers assuming something is wrong. In prime Surrey, where buyers are informed and often have a shortlist of comparable properties, realistic pricing is essential to generate early interest.
Properties priced correctly from the start often attract more viewings, create a sense of competition, and achieve a stronger final sale price than those that require later reductions.
At Chesterfield Gordon, valuations are based on a combination of local expertise, in-depth market analysis, and knowledge of what buyers are willing to pay right now, ensuring your property enters the market in the strongest position possible.
Presentation that resonates with Surrey buyers
First impressions matter everywhere, but in Surrey’s prime market they are crucial. Buyers here expect homes to be well presented both online and in person, and they often have little patience for properties that look dated or neglected.
This doesn’t necessarily mean major renovations, but it does mean attention to detail:
Freshly painted interiors in neutral tones to create a sense of light and space.
- Professional staging to help buyers visualise how they might live in the home.
- Gardens in perfect order, with lawns cut, borders maintained, and outdoor entertaining areas dressed.
- High-quality photography, floor plans, and in some cases video tours are essential for creating that initial impact and encouraging buyers to book a viewing.
Timing your sale
Timing can be a decisive factor in Surrey. Spring is traditionally the most active period, driven by families wanting to move before the new school year. Early summer can also be productive, while autumn offers a second window as buyers refocus after the holidays.
Interestingly, recent years have seen a noticeable surge in activity in January and February, often referred to as the “Boxing Day bounce”, as motivated buyers start their searches early, hoping to secure a property before the main spring rush.
Launching at the right time, with marketing materials ready to go, can significantly increase your chances of a quick and successful sale.
Marketing for maximum impact
Selling a £2 million-plus property in Surrey is not about reaching the most people, it’s about reaching the right people.
A successful marketing strategy might include:
- Targeted listings on the major property portals to ensure visibility to active buyers.
- Discreet, off-market introductions to pre-qualified buyers in our network.
- Direct outreach to relocation agents and buying services working with high-net-worth clients.
- Social media campaigns tailored to the platforms where affluent buyers are active, using high-quality visuals and refined messaging.
Every property is unique, and the marketing plan should reflect that, ensuring the strongest possible exposure while maintaining discretion when needed.
Why an owner-led agency approach works best in Surrey
When you’re selling in the prime market, the experience, connections, and commitment of your agent make a real difference. At Chesterfield Gordon, your sale is handled directly by the business owners, ensuring you benefit from:
- Direct access to decision-makers throughout the process.
- Tailored strategies designed around your property and your goals.
- Consistent, clear communication, with updates when you need them.
- A discreet, relationship-driven approach that reflects the values of Surrey’s most discerning clients.
This is a personal service, not a corporate process, and it’s designed to deliver results without compromise.
Preparing for a smooth completion
Once an offer is accepted, keeping the sale moving is essential. That means choosing a proactive solicitor, responding promptly to requests for information, and having documentation ready. Your agent should act as a central point of contact, chasing progress and resolving issues quickly to avoid delays.
At this stage, small problems can easily derail a sale, which is why an involved, owner-led approach can be so valuable.
Looking ahead for Surrey sellers
With demand steady, mortgage rates easing, and Surrey continuing to attract high-value buyers, now is a strong time to sell, provided you take a strategic approach. That means realistic pricing, exceptional presentation, and marketing that connects with the right audience.
For sellers who get these fundamentals right, 2025 offers a real opportunity to secure an excellent result.
Ready to take the next step?
If you’re considering selling in Cobham, Esher, Weybridge, Oxshott or surrounding areas, we’d be delighted to provide a complimentary, no-obligation expert valuation. We’ll give you an honest, evidence-based assessment of your home’s value and a tailored strategy to achieve the best possible outcome.
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